AI Max for Search explained
AI Max for search is an optimisation layer, not a campaign type. What it switches on, how AssetAutomationSettings controls it, and what changed by August 2026.
Responsive search ads and how to test them
Dynamic search ads vs responsive search ads, compared by folkfox: the 15 headline limit, RSA asset report, culling loop and 2027 deadlines that matter.
How Google Ads budgets pace, overdeliver and get credited back
Google Ads daily budget overspend, explained: the 2x daily cap, the 30.4x monthly spending limit, overdelivery credits and the June 2026 pacing change.
Campaign level settings and what each one actually controls
Campaign settings Google Ads explained: networks, locations, languages, bidding, ad rotation, time zones, devices, brand guidelines and data exclusions, mapped.
Keyword match types and the close variants you cannot switch off
Google Ads keyword match types explained: exact, phrase, broad match syntax, the close variants each type triggers, and limits shaping ad group structure.
The Google Ads campaign types that still exist in 2026
The google ads smart campaign era is closing. This matrix maps the eight Google Ads campaign types still buildable in 2026, with inventory, bidding and assets.
How Google Ads conversion tracking works
Learn how to test Google Ads conversion tracking: action statuses, primary vs secondary goals, Count Every vs One, 90 day windows and the click date backfill.
The Google Ads class action enrolled you already. Now find the receipts
A UK tribunal has enrolled 880,000 advertisers in a five billion pound Google Ads class action by default. Here is the spend evidence to gather first.
Google will now ration your reach until it trusts you
Limited Ad Serving now spans every Google surface, and google ads verification is the way out of the throttle. Five proven moves for advertisers being rationed.
Your ChatGPT pixel starts sharing on 17 August, unless you say no
ChatGPT ads get oCPC bidding and product carousels, and advanced matching turns on for existing pixels on 17 August. Five smart checks before the switch flips.