Google stops reading your advert and starts reading your paperwork
The Google Ads policy for government documents tightens on 5 October 2026. Five practical moves to prove authorisation before the certification gate shuts.
On 17 August, your budget-capped campaigns stop overachieving
Smart Bidding changes on 17 August 2026 for budget-limited Target CPA and ROAS campaigns. Five checks that protect volume before Google retunes your bids.
Seven income bands appeared in Performance Max . Nobody announced them
Household income exclusions have surfaced in Performance Max without an announcement. The seven bands, what they steer, and why exclusions now beat targeting.