When the blue box vanishes: what Apple’s organic ad test means for app store search optimisation
Apple tests containerless App Store Search Ads in iOS 27.2 beta. What this app store search optimisation shift means for paid conversion and organic rankings.
Dynamic search ads left a receipt. The AI Max journey view is still a promise.
Dynamic search ads sunset in February 2027, and Google’s new AI Max journey report still has no date. Here are five real checks to run before the switch.
The Amazon auction that was never quite second price
The FTC says Amazon rigged its ad auctions for 7 years. Here is what the case means for amazon ppc advertising budgets, audits and bids, starting today.
Google tore up the alcohol advertising rulebook, and revoked every pass with it
Google rewrites alcohol advertising on 30 September: one global allow-list, every prior permission revoked. Five sharp moves to keep drinks brands live.
Google Ads shuts the gate on manual language targeting
Google Ads language targeting vanishes from Search and AI Max campaigns in September 2026. Here is precisely what multilingual advertisers must audit first.
Apple put ads on the map, then drew a fence around them
Apple Maps ads opened to US and Canadian advertisers this week. Five honest checks on placements, prohibited categories and the 15% credit before you buy in.
Microsoft gave brand safety advertising a scalpel, not a sledgehammer
Brand safety advertising on Microsoft now blocks 1,000 unwanted page titles by phrase. Five practical moves before the excluded content terms rollout lands.
Microsoft Ads just built a second den next to Google’s
Microsoft Ads added AI-citation tracking, two Performance Max experiment types and a wider Ad Preview Hub. Here is what actually changed for advertisers.
Ad Strength and what it actually measures
Ad strength google ads is a predictive score, not a performance metric. Learn the Incomplete to Excellent scale, what it ignores, and when to stop chasing it.
Responsive search ads and how to test them
Dynamic search ads vs responsive search ads, compared by folkfox: the 15 headline limit, RSA asset report, culling loop and 2027 deadlines that matter.